Businesses are changing and evolving the way customers shop online. With the rapid transition from traditional market to e-Commerce, businesses adjust to what the market demands. They tend to shift from brick and mortar stores to online shopping and purchasing. In fact, 21.8% of the world’s population buy online. And by the year 2021, it is expected to rise over 2.14 billion. and e-Commerce is becoming more on demand than ever. By 2021, e-Commerce sales are expected to reach 17.5% of the retail sales online.
With that, here are some reasons why you should take your business into the digital world:
Advertise for free – Advertise your products at a lower cost rather than maximizing the use of traditional marketing such as flyers, posters, paid promotions on radio & tv, why not use the internet as a free platform to promote your products.
Business runs 24/7: Convenience and Easiness in terms of buying; One thing that is best about online purchasing is you can browse and view the products anytime of the day. And because of its convenience, customers can save lot of time and effort when buying.
Expands Customers and Market Reach – Compared to running a physical store, the customers are limited since it is only located at one place. Since your products and services are available online, there might be a high percentage that a lot of visitors and potential customers can see your products without any geographical limits.
Online Customer Support – LiveChats or Chatbots are now available for your e-Commerce website that can help the buyers contact the customer service in case there are concerns and inquiries about your product or services. In that way, it improves customer satisfaction and reliability.
Increase sales – If you’re a business owner, the more leads you get means the more sales. And that’s why it’s important to invest on a website for your business. Consistently update your website’s information to keep your customers up to date. Remember, the more informative the website you have, the more traffic and sales it creates.
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