How do you choose the perfect domain name?

Posted on: October 01, 2019

1. Do your research.
Make sure that you have done your research about the domain name you’ve selected in order to avoid legal issues that may cost you a lot. Always check if it’s already being used, copyrighted, or trademarked by another company.

2. Target your area.
It will make it easier for the local customer to find the nearest business if it has a country-level domain. You might as well consider to include your city or state in your domain name.

3. Use the right domain name extension.
When choosing your domain name extension, select the one that works for your business. However, you still might want to consider one thing, “.com” is still the best. Nevertheless, this is entirely your choice.

4. Consider using keywords.
Keywords will definitely help you improve your rank in search engines.

5. Make it unique and brandable.
It’s always better to have a creative and unique domain name that will surely stand out from the stiff competition, rather than a generic one that is unmemorable.

6. Keep it short.
You don’t want to confuse your visitors, right? Chances are, when you have a long and complex domain name, visitors may misspell it.

7. Make it simple to pronounce.
An easily-pronounced domain name can make it effortless for you to spread your domain through word-of-mouth, enabling you to share your site with friends and potential customers or clients.

8. Make it easy to type.
Think of some of the most popular websites in the world. The domain names of these websites are easy to spell, which makes it seamless for the visitor to find these websites.

9. Avoid numbers and hyphens.
Stick to letters! You don’t want your website to be left out. Numbers and hyphens make it more difficult for visitors to find your website.

10. Act immediately.
If you already have an idea for your domain name, register your ideal domain name as soon as possible. You don’t want to go through the trouble of finding an available name because domain names sell at a rapid rate.

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